Carol A. Meyer, MBA
Strategy ninja, Process maven, systems thinker, communications architect, bridge builder, silo slayer
​
Email: carol@carolameyer.com
Professional Strengths:
-
Internal and external communications
-
Change management - Prosci certified
-
Fundraising and sales enablement
-
Tech fluency
-
Audience-centered creative
-
Process innovation and efficiency
-
Talent development
-
Cross-functional collaboration
​
Languages:
-
English and Spanish fluency
-
French, Japanese, and Mayan Q'eqchi studies
Hello! I'm Carol
I'm a former Peace Corps volunteer turned mission-driven executive with an MBA. I care—about people, about the world we all share, and about making the most of the resources we touch so that we leave the smallest footprint. I believe that business and humanity can thrive together.
​
I am a communications architect with a "Swiss Army Knife" skillset and a systems approach. I use my right and left brain interchangeably, solving problems like an engineer. Applying global understanding and influential communication skills, I lead teams in producing compelling communications, brand stories, and marketing strategies that increase awareness and motivate internal and external audiences to act. I lead with integrity, fire on all cylinders, and maximize my MBA to develop teams that deliver and engage constituents, consumers, and internal stakeholders.
​
EXPERIENCE
April 2022-Present
Associate Vice President, RD Content
CARE
Revenue enablement for private and USG fundraising channels.
Connective tissue between Program, Fundraising, and Operations
​
Nov 2020-April 2022
Consultant
INDEPENDENT CONSULTANT, STRATEGIC COMMUNICATIONS
Independent contractor specializing in communications and message strategy, digital marketing and implementation, and video, social media, and written storytelling.
Feb 2015-Nov 2020
Executive Director
EMORY UNIVERSITY
Transformed a team of writers and graphic designers into a full-service strategic communications and marketing team by enhancing individuals’ fundraising knowledge, cultivating a MarCom mindset, articulating its value proposition, and resourcing it with appropriate technology.
​
Led one of the most diverse teams in the division through organizational and technology changes during tenure of three university presidents, two senior vice presidents, and a global pandemic, with minimal staff attrition.
​
Optimized efficiencies and quality in creative service delivery through custom business processes, project management, and staff development. Prior to the COVID-19 pandemic, introduced tools and fostered innovation for digital fundraising communications which resulted in zero downtime when university transitioned to full-time remote work.
Led team that produced the largest funded proposal in Emory’s history ($400M) and supported fundraising growth from $200 million annually to more than $300 million per year as key contributors to the fundraising value chain.
Modernized Emory's value proposition to alumni and donors by developing relationships with 30 advancement teams, program leads, public relations teams, and executive leadership to effectively articulate and differentiate Emory’s eminence in research and higher education.
Nov 2010-Feb 2015
Deputy Director
CARE
Led, coached, and mentored team of proposal and stewardship writers that supported private, individual, corporate, and family foundation donor grants totaling more than $35 million.
​
Shaped executive communications and performance reports for division’s representation in C-suite planning.
Built fundraising capacity of 86+ country offices through ongoing training and proactive management of annual list of fundable projects, in both English and Spanish.
Pioneered a comprehensive, digital grant management tracking system that increased synergies between narrative and financial reporting to provide holistic snapshots of donor giving.
Motivated cross-channel teams including web, print, technical units, operations, 86+ country offices, and fundraising to produce compelling branded content via efficient business processes.
​
Previous CARE roles include: Writer/Researcher–Individual Giving; Managing Director, I am Powerful Magazine; Specialist, Annual Giving; Creative Specialist, Direct Marketing
Early Professional Summary
Public Relations Coordinator - American Red Cross
Production Coordinator - Jack Morton Worldwide
Small Business Development Volunteer - Peace Corps, Guatemala
-
Designed and implemented a community-based ecotourism program, collaborating with community leaders and local organizations to determine costs, logistics, and promotion of tourism to a Mayan village located in the cloud forest region.
-
Increased program visitors by 272 percent by implementing a marketing plan nationwide and spearheading global outreach. The program’s success led to replication of the model in two additional villages and is now featured in numerous travel publications worldwide.
EDUCATION
EMBA
​
ROBINSON COLLEGE OF BUSINESS
Georgia State University
Executive Masters in Business Administration
BBA
​
TERRY COLLEGE OF BUSINESS
University of Georgia
Major in International Business
Minor in Spanish
Download my resume
EXPERTISE
Strategic communications
Fundraising and sales enablement
Developing teams
Change management - Prosci certified
Process efficiencies
Tech fluency
Let's connect!
Carol A. Meyer
Strategy ninja, Process maven, systems thinker, silo slayer
​
Email:
​